Between Rainbow: A Fun Display Font for Cheerful Branding
I opened a fresh brand board last week for a small children’s boutique project, and the client’s brief was clear: they wanted something playful, colorful, and full of personality. I tested several display fonts before landing on Between Rainbow, and it immediately changed the direction of the entire visual system. This font has a distinct energy that you don’t always find in a display typeface. It’s quirky without being chaotic, cheerful without feeling childish in a limiting way, and it handles bright color palettes better than most display fonts I’ve worked with. After running it through a logo concept, a packaging mockup, a business card layout, a website header draft, and a social media post template, I have some honest observations to share.
How Between Rainbow Performs in Logo Design and Brand Identity
Between Rainbow is a display font that brings instant personality to logo marks, especially when the brand targets younger audiences or wants to communicate fun and approachability. I tested it on a wordmark for a children’s boutique, and the letterforms felt lively without becoming illegible. The quirky curves and slightly uneven character shapes give it a handmade feel, which works well for boutique identity projects where authenticity matters. In brand identity contexts, Between Rainbow functions best as a headline or accent font rather than a full-body typeface. When I placed it on a brand board alongside a clean sans serif for supporting text, the contrast helped the logo stand out clearly. If you’re designing for a creative studio brand, a bakery, a handmade shop, or any project where personality is the primary goal, this font will serve your identity system well. Just keep in mind that it’s not a font for formal corporate branding or professional services where restraint and seriousness are expected.
Using Between Rainbow for Children’s Themed Packaging and Product Labels
One of the most natural applications for Between Rainbow is children’s themed packaging. I applied it to a mockup for a pretend-play toy set, and the font paired beautifully with bright pastel backgrounds and bold accent colors. Because it’s PUA encoded, I had easy access to alternate characters and decorative glyphs, which let me customize the labels without needing extra design software tricks. The playful letterforms work especially well on product packaging where you want to catch a child’s eye or communicate a sense of imaginative play. For product labels on boutique toys, craft kits, or handmade children’s products, this display font gives you a distinctive look that feels curated rather than generic. I also tested it on a small skincare line for kids, and the quirkiness felt appropriate for the target age group without undermining the product’s quality perception. However, for packaging that needs large blocks of ingredient or instruction text, you’ll want to pair Between Rainbow with a simple sans serif for readability.
Between Rainbow in Social Media Graphics and Website Headers
When I moved the font into digital applications, I was curious how well a display font with so much character would scale across screens. Between Rainbow performs admirably in social media graphics, especially for Instagram posts, Pinterest pins, and Facebook covers where the headline is short and the visual context is colorful. I used it for a series of playful quote graphics, and the font retained its quirky charm even at smaller display sizes on mobile devices. In website headers, it works beautifully as the primary headline font when you want to establish a cheerful brand voice from the first scroll. For a homepage hero section, I placed it in bright coral against a white background, and the contrast was crisp without any pixelation issues. One practical note: test the font on a live web page before finalizing, because display fonts with unusual shapes can sometimes feel overwhelming at larger screen resolutions if the surrounding layout is too busy. When the rest of the page uses clean typography and generous white space, Between Rainbow becomes a strong visual anchor.
Practical Font Pairing Ideas for Between Rainbow in Display Contexts
Finding the right partner font for Between Rainbow took a few rounds of testing, but the results were worth it. I paired it with a rounded sans serif for a boutique branding project, and the combination felt cohesive without competing. The rounded shapes of the sans serif complemented the playful curves of Between Rainbow, while providing a calmer voice for body copy and secondary information. For packaging projects, I tested it alongside a simple handwritten font for accent phrases, and the mix created a layered, approachable look that worked well on product tags and hang tags. If you want a more structured pairing, try matching Between Rainbow with a clean modern sans serif like a geometric style. That combination gives you the best of both worlds: personality in headlines and readability in supporting text. For editorial or printed pieces, I would avoid pairing it with another strong display font, because the page can become visually noisy very quickly. Stick with one voice for headlines and let a simpler typeface handle the rest.
When Between Rainbow Works Best as a Display Font and When to Skip It
Between Rainbow is a display font at its core, and it knows what it does well. It excels in short phrases, single-word logos, product names, children’s event posters, birthday invitations, and social media headlines. I found it especially effective on business cards for creative freelancers and boutique owners, where the goal is to leave a memorable impression in a small format. That said, this is not a font for long paragraphs or small text sizes. When I tested it below 14 points, the quirky details started to blur, and readability dropped significantly. If your project requires body copy, instructions, legal information, or any extended reading, use Between Rainbow only for the headline and let a simpler typeface handle the rest. It also doesn’t suit formal or serious contexts like law firm branding, medical communications, or financial services. The personality is simply too strong for those spaces, and forcing it would feel awkward for the audience. Understanding these boundaries is what separates good font choices from great ones in real client work.
Testing Between Rainbow Before Final Client Deliverables
Before I commit a font to a final logo lockup or packaging file, I always run it through a few practical tests, and Between Rainbow was no exception. I tested it on a printed business card using a laser printer, and the fine details in the letterforms held up well at standard card size. I also placed it on a packaging mockup at full scale to see how the characters read from a typical shelf distance. Because the font is PUA encoded, I was able to access alternates easily, which gave me flexibility when I needed a specific character shape to fit a tight layout. My advice for anyone using this font in client work is to check the licensing agreement carefully. Display fonts with commercial appeal often have different terms for print-on-demand, merchandise, and digital products, so verify that your intended use is covered before delivering the final files. For webfont use, check the licensing for website embedding as well. These steps might seem small, but they save you from awkward conversations with clients later.
After spending real design time with Between Rainbow, I can say it belongs in the toolkit of any designer working on cheerful, personality-driven projects. It’s a display font that brings genuine character to logo design, packaging, social media, and brand identity work. If your next project calls for a fun, quirky voice with room for bright colors and playful layouts, this is a font worth downloading and testing for yourself.
